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Practice

Practice

Digital Media

The explosion of digital media has given rise to a vast variety of intellectual property disputes and issues. Internet and information technology has affected the daily lives of all of us. Whether a young start-up company with nothing but an idea or an established multinational powerhouse, each new innovation brings with it tremendous potential rewards, but also hides risks for the unwary. Risk management and exploitation of the digital assets are at the core of our services in this sector.

The Firm focuses on matters relating to the development and distribution of digital media and related technology in Canada and abroad. We can represent companies whose business requires digital media, the Internet and e-commerce solutions in response to the rapidly changing technological landscape. We can assist our clients  in matters relating to the media and high-tech industries, including the streaming and downloading of audio and video material. Our advice is not limited to Canada alone: we recognize the inherently international nature of the Internet and using associates in other jurisdictions we can offer a global perspective on the relevant issues and their resolution.

We wish to contribute to the growth and success of our clients through the opportunities that the digital media and other media (including mobile telephones and interactive television) offer to business beyond the mere legal into a commercial environment. We represent and counsel companies that develop, use and/or license various technology applications on the creation and enhancement of websites and the provision of content to online service providers. In addition to assisting clients in selecting and protecting domain names and protecting the intellectual property they develop for, place or use on the Internet, we also provide general representation to a variety of small and mid-size businesses that focus on the Internet.

A niche status and use of technology enable us to provide high quality, cost effective solutions to  a broad range of companies in digital media: from existing corporations to rapid-growth start ups; from web designers to Internet trade associations; from Internet service providers to providers of high-level Internet support software. We use our skills and experience to judge the balance between legal and commercial risk and deliver our services promptly and economically. The result is an effective, solution focused approach that helps our clients to expand their businesses.